President & Chief Operating Officer
Mr. Edward Woo is a seasoned business executive with extensive experience in the consumer packaged goods industry. Over the past 20 years, Mr. Woo has been a pioneer in the tobacco industry in the areas of sales, trade marketing, business strategy, political mobilization and government affairs. As a former executive at Rothmans Benson & Hedges Inc and Philip Morris International, holding various leadership roles on international placements in Toronto, New York, and Switzerland, Mr. Woo has extensive global experience and strong ties to the European markets. Most recently, Mr. Woo was Head of Regulatory Affairs at the Global Headquarters in Lausanne, Switzerland. Over the past 5 years, he worked closely with over 30 markets in Europe, Middle East, Asia and Latin America on the rollout of Philip Morris’ revolutionary IQOS product, with a particular focus on execution, supply chain, regulation and stakeholder engagement. Mr. Woo holds a BA in Economics from the University of Western Ontario.